Schedule five short conversations with varied insiders to explore pains, budgets, decision timelines, and success criteria. Ask permission to attribute anonymized quotes. Summarize patterns back to them, thanking each person for shaping your thinking. This respectful loop builds credibility, surfaces introductions, and often reveals faster, smaller starting points than your original idea.
Invite two connections to introduce you to someone who might benefit from a small, well-scoped pilot. Offer favorable beta terms and promise a concise case study. Deliver diligently, document outcomes, and request a prepared testimonial. This cycle teaches, validates, and equips your connectors with evidence to confidently refer you again.
After each interaction, write three insights: what resonated, where friction appeared, and what to try next. Adjust your one-liner, pricing, or deliverables accordingly. Share these learnings with your inner circle, inviting critique. Iteration demonstrates coachability, reassures potential buyers, and steadily improves the stories your network enjoys passing along.
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